At Website Squirrel, we understand how hard it can be to come up with the perfect brand name. Rebranding after you've established your reputation and customer base can be expensive, so it's important to get it right from the start. Here are some tips that we hope will help you come up with a brand name.
How to come up with a brand name
Build a list of ideas (good or bad)
This one is obvious. Take the time to sit down and brainstorm as many different ideas as you can. At this stage, it doesn't matter if every idea isn't a winner. Try using trendy, easy-to-understand words that will encompass whatever your business grows into. Keep in mind that if you try to draw inspiration from another brand name, you run the risk of being mistaken for them. So, keep it original.
Once you feel the list is sufficient, it's time to begin narrowing it down.
This is the easiest way to rule out contending brand names. Go down the list and, one by one, see if the names are already being used. While businesses with the same names can and do coexist, you probably want to avoid starting off with the same name to avoid potential trademark problems. You can check the availability of a name in your country through various online and governing bodies. In the United States, every state has an agency that is responsible for business entity filing. Search these databases and make sure your name is unique in your industry.
Domain names are important!
Don’t forget to check the available domain names for each of your options. Usually, you’ll want to keep it simple with something like yourbusinessname.com. To see if a domain name is available, do a domain search. We recommend using a service like Google Domains or Hover.
Make sure the name fits
Look at your list: are there names that don't directly relate to what you're selling? You're doing your brand a disservice by naming it one of these. A name needs to do more than sound good; it needs to make sense to your potential clients. Even if it’s not a real word, it needs to be clear to anyone that sees it.
Choosing a relevant name ensures that it will never do more harm than good to your brand.
Even if you don't think your brand will ever scale to more than it is now, choose a name that will still work if it does. A good name will embrace your brand's growth; a bad one will not.
Additionally, your name should translate well to other nations and cultures. Creating a worldwide brand may not be your initial goal, but it's a good long-term move to ensure that the name is easy to understand by people all across the globe.
Take a step back
When you've narrowed the list down to a few good options, put the name to the test. Try writing the names in different fonts and think about which one looks best with your logo ideas. By taking the time to step back and think about some of the more abstract uses of your brand name, you’ll likely be able to decide which name suits your brand best.
It’s always good to get a second opinion from an unbiased source. Ask a friend or family member to give you feedback. They might find something that you overlooked. Alternatively, ask professionals in branding for their insight. At Website Squirrel, we understand that coming up with the perfect brand name is far from an easy process. As a full-service digital agency committed to helping our clients stay one step ahead of the competition, we will handle every step in the website development process. Take the first step towards your new small business or enterprise website with the help of our expert team and contact Website Squirrel today to get started.