Having a great website is critical for your business' image and reputation. At Website Squirrel, we understand the importance of having a clean, functional website. However, we see why business owners might wonder "Do I really need a website?" In this article we hope to show some key reasons you're doing your small business a disservice by not having one.
Why you need a website in 2022
Google's Search Engine Rankings can grow your brand
Google ranks well-designed websites higher in their search rankings. This leads to more eyes on your business and, potentially, more money in your pocket. If your business does not have a solid online presence, you're undoubtedly missing out on customers.
We believe ranking on Google is one of the best (and cheapest!) forms of advertisement for any type of business, so—by not establishing your business online—you're leaving money and clients on the table.
It improves your business' reputation
Your business website is a first impression: it needs to look good. At Website Squirrel, we think having a website is the best way for potential clients to determine whether or not your company is one that they want to do business with. If you don't have a website, or if your current one if visually lacking, your competitors will—most likely—find clients easier and faster than you.
It complements your marketing plan
If you're trying to grow a small business, chances are you're spending a lot of money on marketing. Having a website allows people to find out more about your business after hearing about you. Your website acts as the headquarters of your online presence and, as such, is where your advertisements should send potential customers.
It can attract customers from all over the world
If you don't have a website, your customer base is geographically limited to your immediate area. Inversely, a website opens your small business to customers from all over the world. It doesn't matter where you are physically located if you have a good website, because anyone from any corner of the planet can connect with you at the click of a button.
You can answer FAQs — once and for all
No matter what industry your small business is in, there is a good chance that you get a certain set of common questions from your customers. Your website is a great place to address these questions and provide immediate answers.
By providing a comprehensive list of FAQs on your small business website, you're saving time and making money by showing that you're aware of your customer's needs. This simple action will clarify your business model and build credibility in the long run.
Get Started Today
If you don't have a website, you could be leaving money on the table and falling behind the competition. As a full-service digital agency committed to helping our clients stay one step ahead of the competition, we will handle every step in the website development process. Take the first step towards your new small business or enterprise website with the help of our expert team and contact Website Squirrel today to get started.