Nonprofit Organization

Austin Hatcher Foundation sees 282.2% increase in website engagement

As a beacon of hope for families affected by pediatric cancer, the Austin Hatcher Foundation needed a website that could effectively communicate their mission and connect more families with their 100% free care. With WebsiteSquirrel, they transformed their digital presence—boosting visibility, increasing engagement, and freeing their team to focus on serving families.

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unique approach

50%

Increase in organic traffic

76.5%

More total website visitors

282.2%

Increase in user engagement

“I recommend WebsiteSquirrel to anyone who is struggling. Their expertise is amazing—they know what we need and help us actually get there.”

Morgan Croft, Graphic Designer & Photographer

Designing a site that scales with a nonprofit’s evolving impact

When Morgan Croft joined the Austin Hatcher Foundation, she found herself managing the organization’s entire website — on top of her full-time roles in graphic design and photography. “It really was a matter of bandwidth,” she says. The Foundation needed a site that could clearly reflect the impact of their work. But for two years, a redesign remained stuck on the to-do list.

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That changed when WebsiteSquirrel stepped in. “I couldn’t have done it without you guys,” Morgan says. “You came on, and you’re still here — we’re still building pages.” With an ongoing partnership in place, the Foundation gained clarity, support, and a platform that could evolve with their vision. “You know what we need and help us actually get there,” she says. “I’ve been saying — you’re like celebrities to me. You made my dreams come true.”

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The problem

A growing mission met with limited capacity

As the Foundation’s programs expanded, so did the need for a website that could effectively support and communicate their mission. Morgan Croft, their full-time graphic designer and photographer, was also managing all website updates—a task that stretched her bandwidth and limited the team’s ability to improve content strategy, usability, and visitor engagement.

The Solution

Turning vision into function with strategy and support

WebsiteSquirrel partnered with the Austin Hatcher Foundation to build a mission-driven site that scales with their evolving needs. By focusing on usability, performance, and long-term flexibility, we empowered their team to:
• Tell their story with clarity and impact
• Improve site structure and user experience
• Offload website maintenance and updates so they can focus on their mission

Elevating access and awareness through strategic optimization

Since launching their new website in March 2024, the Austin Hatcher Foundation has experienced measurable growth in visibility, engagement, and impact:
• 50% increase in organic traffic — More families are discovering free support
• 76.5% increase in total website visitors — Greater visibility for programs and services
• 282.2% increase in user engagement — More meaningful interactions with donors and families

With a stronger site structure, streamlined content, and faster performance, families can now find the support they need more easily—and the Foundation can continue growing its impact with confidence.

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