Media and Entertainment

Elevating a top podcast’s digital presence for 50x more visibility

As one of the top-ranked podcasts in its category, Self Improvement Daily had built an audience of millions—but its website wasn’t keeping pace. Founder Brian Ford turned to WebsiteSquirrel to elevate the show’s digital presence. The result: a platform that reflects the podcast’s quality and a 50× increase in daily visibility.

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unique approach

50x

Increase in daily impressions

100%

Automated episode publishing

800+

Episodes indexed by Google

Unlocking the full power of podcast content

As one of the top-ranked podcasts in its category, Self Improvement Daily had built an audience of over 9 million downloads with its daily 2-minute tips. But while the content was high-quality, the website wasn’t keeping pace. Founder and host Brian Ford came to WebsiteSquirrel looking to elevate the site to match the credibility and scale of the podcast. The result: a modern, automated platform that turned hundreds of episodes into a searchable content engine—boosting daily impressions from a few hundred to over 15,000.

The problem

A manual workflow and a missed SEO opportunity

The original Self Improvement Daily website included just a few basic pages—Home, Podcast, Social, About, and Connect. While the Podcast page featured an embedded player for all episodes, none of the 800+ episodes had their own pages, meaning they couldn’t be indexed by Google or easily discovered by listeners.

Brian had already done the hard work of creating an incredible library of bite-sized, high-value content—but the website wasn’t leveraging it. There was no way to search, filter, or explore episodes by topic, and every update had to be added manually. The site needed a strategic overhaul to unlock the full potential of the content, boost discoverability, and reduce the workload on Brian’s end.

The Solution

Delivering the infrastructure for automated, organic growth

WebsiteSquirrel partnered with Self Improvement Daily to build a modern, content-rich website that showcases the podcast’s depth and quality. By focusing on discoverability, automation, and long-term scalability, we empowered Brian to:
• Highlight both free content and premium offerings in a clean, responsive design
• Transform over 800 podcast episodes into fully indexable, searchable content
• Improve UX with advanced filtering and search functionality
• Integrate social media content to expand the site’s searchable footprint
• Automate episode publishing to save time and ensure the site stays up to date

Organic growth achieved through automation and SEO

Since launching the new site, Self Improvement Daily has experienced dramatic growth in visibility and engagement:

• 4,900% increase in daily impressions — from a few hundred to over 15,000

• Stronger search performance through structured, indexable content

• Time saved with fully automated episode publishing

With a scalable structure and smart content strategy, Brian now has a platform that amplifies his podcast’s reach—allowing more listeners to discover his content every day without adding more to his plate.

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