A small Webflow update that will save marketing teams hours

If you've ever managed a large Webflow CMS, you know how quickly things can get overwhelming.

As your website grows, so does your content model. Blog posts, case studies, team members, locations, resources, events—the list goes on. Before long, a single CMS Collection can contain dozens of fields, making it harder for marketers to find what they need and increasing the chance of mistakes.

That's why we're excited about one of Webflow's newest quality-of-life improvements: CMS Collection Field Grouping.

It may not be the flashiest release, but for growing marketing teams, it's one of those features that makes managing a website significantly easier.

What is CMS field grouping?

Webflow now allows you to organize your CMS fields into labeled groups.

Instead of scrolling through one long list of fields, you can create logical sections like:

• SEO
• Hero Content
• Author Information
• Call-to-Action
• Social Sharing
• Metadata
• Internal Settings

When someone edits a CMS item, those fields are organized into clean, collapsible sections instead of appearing as one overwhelming form.

It's a simple improvement, but one that makes a huge difference on websites with complex CMS structures.

Why marketing teams should care

Your CMS shouldn't require a training manual.

One of the biggest challenges we see is handing a website over to an internal marketing team after launch. Even with a well-built CMS, dozens of fields can feel intimidating to someone updating content for the first time.

Grouping fields creates a much cleaner editing experience.

Instead of asking, "Where do I update the SEO description?" or "Which image controls the homepage card?" your team can quickly find the right section and make changes with confidence.

The result is:

• Faster content updates
• Fewer publishing mistakes
• Easier onboarding for new team members
• Less reliance on developers for simple edits

Better organization means better scalability

As businesses grow, their websites grow with them.

New landing pages. More blog content. Additional service pages. New locations. Expanded product offerings.

Without a well-organized CMS, every new feature adds complexity.

Field Grouping helps future-proof your website by keeping your content organized as your CMS evolves. Even Collections with dozens of custom fields remain easy to navigate, making long-term website management much more sustainable.

Another step toward a better editing experience

Over the past year, Webflow has released several updates focused on improving the experience for marketers—not just developers.

They're making it easier for content teams to manage sophisticated websites without needing technical expertise.

Field Grouping fits perfectly into that vision.

It's not a feature your website visitors will directly notice, but your marketing team certainly will.

At WebsiteSquirrel we believe in thoughtful CMS

At WebsiteSquirrel, we believe a CMS should be just as thoughtfully designed as the website itself.

That means organizing content in a way that's intuitive, scalable, and easy for your team to maintain long after launch.

With features like CMS Field Grouping, we can build even cleaner editing experiences that reduce confusion, improve efficiency, and help your team manage content with confidence.

Because the best CMS isn't just powerful—it's one people actually enjoy using.

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