What’s One Thing You Wish Your Website Could Do Better?

Show Notes

Transcript

At WebsiteSquirrel, we’ve been asking ourselves this very question—and we think every marketing team should too. For us, the answer was clear: we wish our site had targeted landing pages for SEO campaigns! 🎯

As marketing professionals, you know that a website is one of the most important tools in your digital strategy. It’s your 24/7 representative, lead generator, and often the first impression of your brand. That’s why continuous improvement is critical. For us, creating targeted landing pages will allow us to tailor content to specific audiences, keywords, and campaigns—ultimately helping us rank higher in search results and convert visitors more effectively.

We’re currently in the process of rebuilding our website to support these SEO strategies, ensuring it works smarter, not harder, for our business goals. This update aligns with one of our top priorities for 2025: optimizing our digital presence to better serve our audience.

Why Website Improvements Should Matter to Marketing Teams

As a marketing professional, you’re constantly looking for ways to drive traffic, engage visitors, and convert leads. But here’s the catch: your website needs to keep up with your evolving strategies. A high-performing website doesn’t just look great—it’s a functional tool that supports your business goals.

Here are a few common website improvements that marketing teams often prioritize:

Better SEO Performance: Adding landing pages, optimizing metadata, and improving load times can significantly boost your rankings.
Enhanced User Experience (UX): Clear navigation, fast page speeds, and mobile responsiveness keep visitors engaged.
Content Management Tools: A simple, user-friendly CMS empowers your team to update content efficiently without developer assistance.
Lead Generation Features: Interactive forms, dynamic CTAs, and seamless integrations with marketing tools like HubSpot or Salesforce make it easier to capture and manage leads.

By identifying one or two key areas of improvement, your website can become a much more powerful asset for your team.

The SEO Advantage: Why Landing Pages Are a Must

For us, creating targeted landing pages is a no-brainer. They allow us to:

Align content with user intent: When visitors search for specific solutions, landing pages provide exactly what they need.
Improve ad campaign performance: Custom pages for PPC or social media campaigns boost relevance and conversion rates.
Drive organic traffic: Each optimized page serves as a gateway for search engines to direct traffic to your site.

These benefits make landing pages an essential tool for any marketing team serious about improving their website’s performance.

Your Turn: What’s Your Website’s Wish List?

💡 What’s one thing you wish your website could do better?

Maybe your website could use better navigation, an updated design, or faster load times. Perhaps you’re looking to integrate lead generation tools or improve your content management system. Whatever it is, the start of a new year is the perfect time to reflect on your website’s performance and align it with your 2025 goals.

At WebsiteSquirrel, we’re passionate about helping businesses and their marketing teams turn these “wish list” items into reality. If you’re ready to make your website a stronger asset for your business, let’s talk!

Share your thoughts in the comments or reach out to us directly. Your website has the potential to work even harder for you—let’s make it happen!