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Branding Identity and Generating Leads with Jason Vana

Jason Vana, of Shft Marketing, discusses LinkedIn Marketing tips, content marketing, brand identity, lead generation and transparency. This podcast is all about how to generate leads the correct way: the way that builds trust and loyal clients.

Show Notes

Jason Vana, of Shft Marketing, discusses LinkedIn Marketing tips, content marketing, brand identity, lead generation and transparency. This podcast is all about how to generate leads the correct way: the way that builds trust and loyal clients.

LinkedIn and Content Marketing Tips

  • Content is a branding exercise. 
  • Use LinkedIn to generate leads.
  • Pick ONE main topic to focus on
  • What are you passionate about?
  • What does your target market really want?
  • What’s gonna make you money? (if that’s a goal)
  • What do you wanna be known for?
  • Be Unique. Be you. Don’t copy others.
  • Don’t be a knockoff brand.
  • Branding is Identity
  • Marketing is promoting that identity.
  • Help them with no expectation of making money. Be the solution.

Gated Content and Leads

  • Give it ALL away for free - they will trust you.
  • Gain trust. Don’t gate your content by asking for email addresses.
  • Too many companies require an email address for everything and then immediately spam their “leads.”
  • Don’t do this. The best way you can gain trust with your leads and clients is to serve them.
  • Give content away for free. 
  • I will tell you how to do it for free. I’ll charge you to do it for you. 
  • Help is free.
  • It’s still selling, it just does sound or feel like it. 
  • Be a resource.

Newsletters

  • Email Newsletter Checklist (Shft Marketing Guide)
  • Before launching your newsletter, but a CTA (call to action) at the bottom of all of your posts telling people that you are launching a newsletter. Get people to start signing up. 
  • FIRST comment on all LinkedIn posts: “Did you like this post? Sign up for our free newsletter at this link…”
  • The newsletter should be the product. People should sign up because they actually WANT to get your emails. 

Connect with Jason Vana

Shft Marketing: shft.marketing

Email Newsletter: shft.marketing/insider/

FREE Guides (no email required): shft.marketing/guides/

LinkedIn: linkedin.com/in/jasonvana/

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Transcript