What is Brand Identity?
Brand identity, or branding, is how people recognize and your business amidst the sea of businesses in your industry. Good branding leads to people trusting your business and keeps your customers loyal over time. However, there's a lot more that goes into creating a brand for your business than simply slapping a name and logo onto a product or service. It requires time, research, and, sometimes, external help to create a brand identity that makes you stand out from the competition.
Creating a Strong Brand Identity
Naming and Designing Your Brand
While brand identity may extend far beyond your name and logo, these are still great places to start when you're developing an identity. Your name needs to relate to your logo; your logo needs to relate to what you're selling. These are important things to think about when you're building a brand.
Coming up with a name for your brand can be tricky. You need something that encapsulates, is meaningful to, and can grow with your business. If you're experiencing "creative block" and want an in-depth guide to choosing a brand name, this article may help. The visual side of your brand identity not only includes your logo, but your brands' fonts, colors, and other style elements. With a unique style, your brand will, hopefully, catch customer's eyes.
Building Your Identity
The real meat of your brand identity is what you do after creating your brand. The last thing you want to do is stop trying after you come up with a catchy name and logo. The next, and more important, step is to build a culture that defines your business: an identity. This comes in many forms: marketing, customer service, the quality of your products, and so on.
Your marketing shouldn't be an effort to sell potential customers on a specific product or service; it should be to sell your business identity to them. Tailor your marketing to a specific type of customer; if you do this, people are more likely to buy what you're selling and come back for more.
Customer service is a big piece of your identity. To make your customers come back, treat them in a way that leaves them with a good taste in their mouth. This simple act can lead to word-of-mouth referrals and, as a result, more business for you.
If you want a strong brand identity, you need a strong business model. It doesn't matter how good your marketing is if your product or service sucks.
If I'm selling t-shirts, the goal is, at the end of the day, to make people think about me when they need a t-shirt. Take the time to make your business fundamentally sound and the rest will follow.
The Secret Sauce — Find Your Voice
Your voice is the message your brand sends to customers and non-customers alike. It consists of the core values that drive your business and the way you present them. Your voice and identity turn potential customers into loyal, returning customers. To create a strong brand, your voice be equally as strong.
Get Professional Help
We understand that building a strong brand identity can be difficult. That's why Website Squirrel has helped dozens of clients build their online presence from scratch. If you find yourself needing external help, don't hesitate to reach out to us. We have years of experience and are happy to help!