Eliminate Wasted Spend
Eliminate Wasted Spend is a PPC management company that helps businesses cut wasted ad dollars through click fraud protection, placement management, and campaign optimization. They've quietly managed millions in ad spend across industries like healthcare, legal, retail, and waste management, often white-labeled behind NDAs for other agencies.
The challeges we overcame
EWS needed a site that could sell their expertise without naming their clients. Most of their work is white-labeled or NDA-protected, so the traditional "client logos" approach didn't work. They also needed the ability to spin up content quickly when it mattered (like when Hurricane Helene hit their backyard), and ongoing flexibility to rework conversion paths as their business model evolved from public pricing to a waitlist-only model.
What we did to make it better
We built and maintain their Webflow site with a CMS-driven blog and resource center, a tabbed social proof section that tells anonymized client stories without breaking NDAs, and a streamlined above-the-fold hero with three clear CTAs (DIY resources, waitlist signup, and an ROI calculator). When Hurricane Helene devastated East Tennessee, we turned around a full disaster relief page in under a week, built on CMS collections so their team could update it in real time as new resources came in. We've also handled tracking integrations like Microsoft Clarity and OpenAI Ads pixels as their ad strategy has expanded.
Come experience what it feels like to know your website needs are covered—now and in the future.
