Iconix Fitness
Iconix Fitness is a multi-location gym brand positioning itself as the clean, quality, community-focused alternative in the fitness space. They operate locations in Long Beach, Inglewood, and Nashville, plus a sister brand (Onix Fitness) with its own site. The vibe is premium without being exclusive: free trial passes, strong lead capture, and a focus on making the gym feel like somewhere you actually want to be.
The challeges we overcame
We inherited a site that wasn't built well and needed significant work to match the brand's ambitions. As Iconix expanded to new locations and evolved their marketing (SMS opt-ins, updated privacy policies, new lead flows), the site needed to keep pace. Eventually, the decision was made to do a full redesign to better represent the gym's personality and convert visitors into free-pass signups.
What we did to make it better
We maintain and continue to evolve the Iconix web presence across two domains (iconixfitness.com and onixfitness.com). Work has included a full website redesign with trainer profile pages, location-specific content, free pass lead capture forms with SMS opt-in compliance, updated terms and privacy policies, and ongoing updates as new locations and features roll out. The redesign introduced a trainers CMS collection, individual trainer template pages, and a class schedule integration.
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