Make the Right Calls
Make the Right Calls is the training platform for the John Higgins Basketball Association, a year-round development program for basketball officials at every level. Founded by NCAA official John Higgins, it offers exclusive video training with play analysis, a members-only podcast featuring industry insiders, and discounted access to in-person summer camps. The goal is simple: help refs improve their skills and referee more games.
The challeges we overcame
John Higgins needed more than a static marketing site. He needed a membership platform that could gate exclusive content (video breakouts, podcast episodes, camp discounts), handle member login and tiered access, and support a growing podcast library, all while positioning JHBA as the premium officiating development brand in basketball.
What we did to make it better
We built a membership-driven Webflow site with gated content areas for video training, podcast episodes, and member resources. The site includes user login and signup functionality, tiered membership access (including Gold-level differentiation), a CMS-powered podcast page where new episodes are uploaded regularly, and clear calls-to-action driving subscriptions. The design leans authoritative and polished, matching the caliber of officials the program trains.
Come experience what it feels like to know your website needs are covered—now and in the future.
