Ovation Medical
Ovation Medical is a Los Angeles-based medical device company selling products through their e-commerce site. Their Google Ads were running but conversions weren't tracking correctly, meaning they were spending money with no reliable way to measure what was working. We came in to audit and fix their entire tracking infrastructure so they could finally trust their data.
The challeges we overcame
Ovation Medical was running paid campaigns but their conversion tracking was broken. Duplicate events, a misconfigured consent manager, and conflicting tag containers meant their analytics were unreliable and their ad spend couldn't be optimized. They needed someone who could diagnose the mess and fix it properly.
What we did to make it better
We set up a new client-owned Google Tag Manager container, removed duplicates, fixed the consent manager (including Consent Mode v2 compliance), cleaned up conversion events so purchases tracked accurately, enabled cross-domain linking, and verified everything end-to-end across browsers and ad blockers. From there, we continued providing Webflow development support and product page refinements on an ongoing basis.
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