Short Story Box
Short Story is a personal styling subscription service for petite women 5'4" and under. They curate boxes of 5 handpicked clothing pieces based on each customer's style quiz, with free shipping and returns. It's a fashion-forward, woman-led brand that's been featured in major publications and built a loyal community around solving the universal "nothing fits right" problem for petite frames.
The challeges we overcame
Short Story had their app and membership platform running on Bubble at a subdomain, but needed a polished marketing site on the main www domain that could stand on its own. The pages needed to be built with reusable components so future changes could happen fast and consistently as the brand scaled, and the whole thing had to work alongside their existing tech stack without disrupting the member experience.
What we did to make it better
We duplicated their static landing pages into Webflow, rebuilding everything with extensible, reusable components and clean architecture so the marketing team could iterate quickly. The site covers their style quiz funnel, how-it-works flow, community testimonials, brand story, and sizing education, all designed to convert visitors into quiz completions. Pages were built in stages starting with the homepage, with QA rounds and team review at each step.
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